We write our honest review on each product, however, we might receive compensation on the products we review to support this website. See our full disclosures here


How to Choose a Wine Club Service

What exactly is a wine club service?

Wine club services offer a way of enjoying an incredibly diverse selection of wines on a regular basis. Wines that are hand-picked by experts and increasingly matched to your palate. This type of service is becoming increasingly popular in the States as more people enjoy a service that is remarkably affordable, convenient and gives its members access to wonderful wines from across the globe that would otherwise be difficult to purchase on your own through normal retail channels.

The main benefits of a wine club service are the diversity of wine that you will have access to, the fact that it is a highly convenient service, the personalization process and the affordability of the services and the discounts that are available to its members. As wine clubs grow in popularity and more companies enter the arena, it can be difficult knowing which company offers the best membership for you. Today we are going to be looking at the criteria that we recommend you look at when choosing the wine club for you.

Quality of wines:

As a wine club member, you want to be able to experience quality wines from all over the globe. It is worth enquiring from each club as to how they select the wines for their wine list and what criteria should be met to satisfy the club. Generally, the customer service team should be very helpful at supplying this sort of information. It is also a good idea to do a little bit of investigating and look at reviews from members to get a general feel of the ongoing quality of the wine provided by each club. Two clubs we recommend when it comes to wine quality are:

Plonk specializes in boutique and sustainably sourced wines that come from small hidden-gem vineyards from all over the world.

Bright Cellars: This wine club offers a unique, high-quality and personalized wine experience. they are doing so by matching you up with four best-quality wines, both from domestic and international vineyards, based on a short and easy taste palate quiz.

Plonk Wine
Plonk Wine Club

The quantity of each shipment:

Only you will know how many bottles of wine you would like to have delivered as part of your wine club membership. Some people might enjoy a bottle of wine per night whereas others prefer to limit their wine intake to a bottle on the weekend. You might be looking at building a bit of a wine collection, would like to supplement your purchases at the bottle shop. Alternatively, you might want to enjoy wine from your wine club and eradicate any other purchases. It is good to asses the quantity of wine that is delivered as part of your membership and to see if it is suitable for your needs. Many wine clubs allow you to mix and match, to pause your deliveries and to order more of your favourite wines.

We love the WSJ wine club as members receive a 12-bottle case of wine every three months along with a very affordable introductory delivery of 12 bottles.

WSJ Wine Club
WSJ Wine Club

The frequency of shipment:

Wine club deliveries generally vary from monthly to quarterly and everything in between! If you would prefer to get a more regular delivery, then you might find a service that offers a monthly delivery more suited to you. Likewise, if you prefer the occasional delivery then quarterly might be your preference. It is worth assessing each club to look at the frequency of delivery and if they offer the option to skip deliveries when necessary.


Obviously, with the wide range of wine clubs on offer, there is going to be wine clubs that range from being quite affordable to a little on the pricier side. When assessing price, it is good to consider what the cost of your monthly plan and shipping costs are and then work out what the per-bottle price is and see if that is acceptable to you. Many clubs have very attractive introductory offers, but when working out the per-bottle price, it is good to compare the clubs using their standard membership fees. If you like the sound of a club and the per-bottle pricing is something that fits within your budget, that that is generally a good place to start. If you are price orientated, we recommend the following three wine clubs:

Winc: Winc is one of the most known wine clubs in the industry, offering a personalized wine experience, that suits people who enjoy wine and want to explore wines that meet their tastes at affordable prices.

WSJ wine club is one of the first wine clubs in America to offer a reasonably priced 12-bottle wine subscription box to its members.  They also have a very attractive introductory offer of 12 bottles of wine plus a bonus gift for just $69.99!

Tasting Room works directly with the wineries, cutting middlemen out of the process and as a result, Tasting Room member can enjoy incredible savings on their full-size bottles of wine of up to 40% on retail pricing.

Winc Wine Lable
Winc Wine Club

Personalization process:

Part of the beauty of using a wine club service is that many offer a personalization process whereby your membership includes the creation of a tasting profile which is constantly updated as you taste more wines and give feedback. This process means that you can receive wines increasingly matched to your palate. For some other clubs, the personalization process is quite simple and can be along the lines of offering you the option to specify your preferences for red, white or mixed, and your regular delivery is a little bit of a surprise.  The important thing is to work out what your expectations are regarding personalization and pick a membership that is sure to deliver this. If you are after a club with a developed personalization process, then we recommend the Bright Cellars wine club or Winc wine club.

Bright Cellars utilizes a unique pairing algorithm that was developed by their two MIT grad co-founders. Firstly, you answer a simple seven-question quiz that determines your first delivery of four wines. Then with every subsequent delivery that you receive, you will be asked to submit feedback which assists in updating your profile. Your next delivery is then even more suited to your palate.

Winc wine club uses a simple and smart online quiz named “The Palate Profile”. Basically, you need to answer six simple questions in order to create your taste profile – Questions like coffee preference, fruits preference and so on. The process is really fun and simple, and the wine selection that will be included in your box will specifically match your palate. Furthermore, after you receive your wine club box, you are encouraged to rate your wine selection in order to improve your palate profile even more for future deliveries.

Bright Cellars Batik Wine
Bright Cellars Wine Club

Special club themes:

One of the final considerations, after you have looked at the price, quantity, quality and personalization, is the style of club you would like to enjoy and what you are after from your wine club experience. You might be a lover of Californian wines or aspire to taste relatively unknown wines from boutique wineries from Europe. You might be after a strictly organic experience or want to try a wine club that has a passion for big bold reds. You might have a developed palate and be looking for the opportunity to try hand-picked wines that the average person is unable to access from a retail store. Whatever your preference you are sure to find a club that provides an experience that is well suited to what they are, so it is well worth investigating the type of experience that each club offers. Following are two of our favourite companies that provide a special club theme:

VineBox for their unique by-the-glass tasting experience. As a VineBox member, you will enjoy a membership that provides nine 10cc tastings of the best seasonal wines every quarter. This format allows you to taste a diverse range of wines from different regions and you can then take advantage of club credits to purchase full-size bottles of your favourite wines.

Plonk for a fully organic wine club experience. Plonk has a wine list that includes only 100% natural wines that are created by organic, biodynamic and chemical free methods. They have a selection of wines that come from boutique wineries from all over the world.

Wine next to a snack
VineBox Wine Club

The world of wine clubs is a fascinating one that provides the opportunity to broaden your wine knowledge and taste an array of wines in the comfort of your own home. By assessing this criteria, we are sure you will find a wine club that suits you perfectly!

Wine clubs are a great way to diversify your tasting experience and broaden your knowledge of the wine world. They also offer opportunities to take advantage of some great savings on standard retail prices.  

Wine clubs provide membership services that are increasingly personalized, so your tasting experience becomes one that is ideally matched to your palate. Wine clubs mean that you can enjoy the world of wine, without spending a fortune or even leaving your living room!


You Might Also Like
Winc wine club
Our Winc Red Wines Review
VDay Wine and Food
Food and Wine Pairing for Valentine’s Day Dinner Date
Plonk Wine
Best Online Wine Clubs for 2023
Why is Wine so Popular
Why is Wine So Popular?
The 10 Best Non-alcoholic Wines of 2023
Father’s Day Wine Gifts
Decanting Wine: The whys, hows, and everything in between
Best Wines for Thanksgiving Dinner
WSJ Wine Club
How to Cancel WSJ Wine Club Subscription
Winc Wine Subscription
How to Cancel Winc Wine Club Account
Mulled wine
A Full Guide To Mulled Wine
WSJ wine
Is WSJ Wine A Good Deal?
open a wine bottle
Wine Storage 101: How Long Can You Keep an Opened Bottle of Wine
The Best Ways to Cure (and Prevent) a Hangover
Are Wine Clubs worth the cost?
Firstleaf Wine selection
The Effect of Temperature on Food and Wine Matching
California Wine Club Red Wine
What Is a Wine Club Subscription?
BBQ & Burger Wine
BBQ & Burger Wine Pairings Done Right
Zinfandel grapes
What Is Zinfandel Wine? Unraveling The Legacy Of a California Classic
Syrah Red Wine
Syrah Red Wine Guide- Learn All You Need To Know About Syrah Wine
kosher wine
All You Need To Know About Kosher Wine
Fortified Wine
What Is A Sparkling Wine? A Comprehensive Guide To The Bubbles World
Merlot Wine Club
Cabernet Sauvignon Vs. Merlot – A Full Comparison Between These Two Popular Wines
Wine Cocktails
Our List Of Top 10 Wine Cocktails For When You’re Feeling Fancy
Non-Alcoholic Wines
Non-Alcoholic Wines Review
Wine Coolers
Wine Coolers & Wine Refrigerators Guide
sangria wine making
Best Wines For Sangria For 2023
Marsala Wine
Beginners Guide to Italy’s Marsala Wine: What is it, Types & More
Riesling Wine
Learn About Riesling Wine: Riesling Taste, History, and Region & More
Wine For Risotto
Best Wine For Risotto
Lamb wine pairing
Lamb Wine Pairing Guide
Malbec wine- wine insiders
What is Malbec Wine? Tasting Notes, Pairings, and More
french wine guide
AOC – French Wine Classifications 
Pinot Nior wine club
A Complete Guide For Classification Of Wine
Fortified Wine
What Is A Fortified Wine?
wine aeration
Why Should You Aerate Red & White Wine? Facts & Tips
wine tannins
What Are Wine Tannins? Taste, Mouthfeel, And Quality Explained
valentines day
Which Is Considered To Be The Most Romantic Wine For Date Night? 
Companies Like Winc Wine Club For 2023
2020 Endgame® Cabernet Sauvignon, Mendocino, California
What Is Cabernet Sauvignon Wine?
2019 'Folly of the Beast' Chardonnay from the central coast, California
What Is Chardonnay Wine?
2020 Alma Libre Pinot Noir Aconcagua, Chile
What Is Pinot Noir Wine?
wine experts
How Many Glasses in a Bottle of Wine?
wine club gifts
Best Wines For Wedding Gifts 2022
California Wine Club box
The California Wine Club Holiday Gifts!
6 mixed red wine glasses
Best Wine Housewarming Gifts 2022
Birthday Wine Gifts
Best Birthday Wine Gift 2023
black friday wine deals
2022 Black Friday & Cyber Monday Wine Club Coupons
low sugar wine dry wine
The Dry And Low Sugar Wine Guide
wine glasses
A Full Guide To Different Types Of Wine Glasses
summer wine
Best Summer Wines For Delicious Summer Sipping
red wine vs white wine
winc white wine
Our Winc White Wine Review 2023
affordable wine clubs
Are Wine Clubs Worth It?
What Are the Different Colors of Wine?
natural wine benefits
Is Natural Wine Better For You?
WSJ wine club
Recommended Wine Openers
firstleaf wine club
Is FirstLeaf Worth It? Our Honest Review
Firstleaf Wine selection
Our Honest Take – Is Firstleaf Worth It?
wine glossary
Wine Glossary
red wine sex
Is Red Wine Good for Sex?
Pink Rose Wine
How to Choose the Right Wine?
Best Tools and Techniques to Store and Preserve Wine
Best Tools and Techniques to Store and Preserve Wine
Best Wine Countries
Best Wine Countries
Best Wine Regions
Best Wine Regions
Wine Club FAQ
Wine Club FAQ: What You Need to Know
How to Prevent Teeth Staining From Red Wine
How to Prevent Teeth Staining From Red Wine
The Wine Club Reviews
Mother’s Day Wine Club Gift Card
Father’s Day Wine Gifts
Father’s Day Wine Gifts
wine experts
Do I Need to Be a Wine Expert to Join a Wine Club?
Health Benefits of Wine
Health Benefits of Wine
french wine guide
A Guide To French Wines
Hello fresh wine box
Best Wine Clubs for Beginners
15 Fun Facts About Champagne
Wine Glasses
15 Fun Facts About Wine
WSJ Wine Club
Wine Experiences Are the New Wine Tastings
WSJ Wine Club
Food and Wine Pairing – Your Guide to Being an Excellent Host
Why is Wine so Popular
8 Things You Need to Know about Hosting a Wine Dinner Party
Wine Serving Temperature
All About Wine Serving Temperature: Do’s and Don’ts
Best Wine for Tacos
Best Wine for Tacos
NakedWines wine club review
Best Wine Pairings for Fish and Seafood
best wine and cheese pairings
Best Wine and Cheese Pairings
Pairing wine and pizza
Best Wine Pairings for Pizza
best wine to go with steak
Best Wine Pairing with Steak
Best White Wines
Complete Guide to the Most Common White Wines
The Wine Club Reviews about us
Complete Guide to the Most Common Red Wines
choose wine club
Recommended Wine Glasses
California Wine Club box
Recommended Wine Gadgets
Most affordable wine clubs
5 Reasons To Use a Wine Club
firstleaf wine

wine deals

Christmas sale

Grab wine deals for a festive dinner

Wine deals 2023